Marketing Against The Grain 5 A.I. Marketing Skills You Must Learn In 2023 (#136)
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Jul 6, 2023 The podcast dives into the future of marketing in a world increasingly influenced by AI. It questions whether channel expertise will become commoditized and highlights the essential role of AI operations in marketing teams. Listeners hear about the shift towards generalist roles and the importance of human creativity in storytelling. The need for new skills, like data engineering, is emphasized, along with the enduring value of in-person connections and community-focused strategies in a rapidly changing landscape.
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Shifting Marketing Value
- Channel expertise, like paid ads and SEO, will become commoditized due to AI.
- Domain expertise, like branding and storytelling, will increase in value.
Rise of AI Ops
- An "AI ops" role will be crucial for all marketing teams.
- This role will stitch AI applications and custom data to build micro-product experiences.
Channel Expertise Remains Relevant
- Kipp Bodnar believes channel expertise will remain important due to internet fragmentation.
- AI can help, but human expertise is still needed for data training and fine-tuning on smaller channels.