Marketing Against The Grain

Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)

Jul 27, 2023

Shaan Puri, an entrepreneur, investor, and host of My First Million, dives into the art of building a marketing-first business. He shares the importance of authenticity and adapting to audience needs while recounting humorous anecdotes. The discussion includes insights on the three engines of growth—viral, paid, and sticky—that can boost podcast audiences. Puri emphasizes cultivating a unique brand identity and knowing when to pivot or quit, emphasizing the need for self-honesty and external perspectives in entrepreneurship.

49:02

Episode guests

Shaan Puri

Highlights

AI Chapters

Episode notes

The Importance of Personality in Building a Successful Company

02:56

The Importance of Building Trust with Podcast Audiences

01:11

Curiosity Catalyzes Engagement

01:27

The Journey of a Podcast: One Year In and Counting

01:20

Intro

3min

Pugs, Podcasts, and Pioneering Marketing

12min

The Journey to Building a Powerful Personal Brand

3min

Navigating Podcast Growth Challenges

6min

Building a Unique Brand in Digital Markets

21min

The Balance Between Perseverance and Knowing When to Quit

5min

Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of fake authenticity, how to get the right audience to watch, the 3 engines of growth, and how to get good at project selection.

About Shaan Puri

Entrepreneur, investor, and host of My First Million podcast.

Connect with Shaan

Podcast https://www.mfmpod.com/

Twitter https://twitter.com/ShaanVP

Newsletter https://milkroad.com/

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