Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
Jul 27, 2023
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Shaan Puri, an entrepreneur, investor, and host of My First Million, dives into the art of building a marketing-first business. He shares the importance of authenticity and adapting to audience needs while recounting humorous anecdotes. The discussion includes insights on the three engines of growth—viral, paid, and sticky—that can boost podcast audiences. Puri emphasizes cultivating a unique brand identity and knowing when to pivot or quit, emphasizing the need for self-honesty and external perspectives in entrepreneurship.
Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of fake authenticity, how to get the right audience to watch, the 3 engines of growth, and how to get good at project selection.
About Shaan Puri
Entrepreneur, investor, and host of My First Million podcast.