Marketing Against The Grain Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
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Jul 27, 2023 
Shaan Puri, an entrepreneur, investor, and host of My First Million, dives into the art of building a marketing-first business. He shares the importance of authenticity and adapting to audience needs while recounting humorous anecdotes. The discussion includes insights on the three engines of growth—viral, paid, and sticky—that can boost podcast audiences. Puri emphasizes cultivating a unique brand identity and knowing when to pivot or quit, emphasizing the need for self-honesty and external perspectives in entrepreneurship.
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Bebo Acquisition
- Shaan Puri bought Bebo for $1 million to relaunch a new product using the brand.
- This attempt to hack audience growth by leveraging the existing brand failed.
Logan Paul Cold Call
- Shaan and his partner, Stephen Bartlett, tried to get Logan Paul to promote their app.
- This cold-calling approach was a second attempt at audience growth.
Fake Authenticity
- Stephen Bartlett used themed Twitter pages to successfully market an app.
- By posting memes complaining about the app's addictiveness, he drove organic downloads.