Marketing Against The Grain
Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
Jul 27, 2023
Shaan Puri, an entrepreneur, investor, and host of My First Million, dives into the art of building a marketing-first business. He shares the importance of authenticity and adapting to audience needs while recounting humorous anecdotes. The discussion includes insights on the three engines of growth—viral, paid, and sticky—that can boost podcast audiences. Puri emphasizes cultivating a unique brand identity and knowing when to pivot or quit, emphasizing the need for self-honesty and external perspectives in entrepreneurship.
49:02
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