Marketing Against The Grain $200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)
Jul 4, 2023
Kieran Flanagan and Patrick Campbell dive into why editorial taste is a marketer's superpower in the age of AI. They discuss the need for a strong video strategy and creating unique consumer value. The conversation highlights the psychological journey of founders after selling their businesses, emphasizing a focus on influence over income. Insights on email marketing showcase the stark differences between average and exceptional marketers. Ultimately, adaptability and creativity are underscored as crucial skills in a tech-driven landscape.
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Post-Exit Experience
- Patrick Campbell discusses his experience after selling his company.
- He describes an emotional rollercoaster and the realization that money is simply a tool.
Money and Happiness
- Happiness continues to increase with higher income and net worth, but at a decreasing rate.
- Spending money on freedom-inducing events and other people significantly increases happiness.
Develop Taste
- Focus on goals and feedback loops to develop taste in marketing.
- Taste varies across different channels; tailor your approach accordingly.