Marketing Against The Grain Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)
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Jul 13, 2023 Discover why launching new products might not be the best strategy. Explore Airbnb's shift to a design-centric approach, drawing parallels to Apple's product development. Learn how focusing on customer experience can enhance retention and usability while critiquing common marketing practices. Delve into the impact of enthusiasm in marketing and the necessity of solid leadership amid rapid growth. Lastly, understand how company culture shapes problem-solving and employee engagement for a thriving business.
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Customer Journey Mapping
- Create a blueprint of the entire customer experience, including all touchpoints and interactions.
- Analyze customer feedback through various channels like support calls and social media posts to identify friction points.
Hypothesis-Driven A/B Testing
- A-B tests should be hypothesis-driven, focusing on customer insights rather than arbitrary percentage increases.
- Determine why a test works, tying it to customer behavior, not just what changes.
Focus on Core Product
- Prioritize perfecting your core product before launching new ones.
- Address existing customer pain points and make your core offering truly defensible.