Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)
Marketing Against The Grain
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The Power of Enthusiasm in Marketing
This chapter explores the critical role of enthusiasm in marketing and its correlation to success, particularly in campaign effectiveness. It emphasizes the integration of marketing in product development to enhance communication and storytelling, ultimately driving customer engagement. The discussion also covers the implications of changing business models and the importance of collaboration between marketing and engineering in the evolving landscape of software development.
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