
Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)
Marketing Against The Grain
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Airbnb's Design-Centric Shift
This chapter explores Airbnb's recent strategic changes in product development, particularly the CEO's decision to prioritize design and engineering over traditional product management. The discussion highlights the integration of product management with design, drawing comparisons to Apple's approach, while emphasizing the importance of customer experience and reducing friction in user journeys. Additionally, it critiques current marketing practices like A-B testing, advocating for a comprehensive understanding of customers to enhance retention and usability.
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