Marketing Against The Grain Elon F*ked Up... The Fatal Mistake That Launched Threads (#137)
Jul 11, 2023
Elon’s blunders have opened doors for new competition. The discussion highlights how Threads is revolutionizing user onboarding. Listeners learn why first movers on platforms have a distinct advantage. Insights on strategically reacting to changes in the social media landscape are shared. Kipp and Kieran draw connections between current events and effective marketing tactics, ensuring businesses stay ahead in the game.
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Threads Launch
- Meta launched Threads, a Twitter competitor, gaining 10 million users in 8 hours.
- It's currently unavailable in the EU due to data privacy concerns, frustrating users like Kieran.
Leverage Existing Platforms
- Leverage existing platforms and user bases for new product launches.
- Threads seamlessly integrates with Instagram, importing user profiles and connections for rapid growth.
Threads-Instagram Link
- Deleting a Threads account requires deleting the associated Instagram account.
- This aggressive tactic by Zuckerberg demonstrates his commitment to the platform.