Marketing Against The Grain

Discover how AI tools like Claude are changing the game in data visualization. From creating insightful dashboards in under a minute to enhancing interactive web apps, this discussion explores the shift towards effective data management. Get insights into the benefits of personalized investor experiences and the challenges of AI retention rates. Plus, learn how clean data and intelligent questioning are key to future innovations in content creation and customer relationships powered by AI.

Chris Savage, CEO and co-founder of Wistia, shares his expertise in video marketing strategies. He discusses the growing importance of video content for websites and how to leverage AI for personalized marketing. Savage emphasizes the shift in consumer expectations due to pandemic changes and highlights essential tools for creating engaging video formats. He encourages overcoming fears about video creation, embraces storytelling, and underscores the impact of authentic content on platforms like LinkedIn and Twitter. A must-listen for marketers looking to enhance digital engagement!

Explore the critical role of audience engagement and the 'trust equation' in modern marketing. Discover why targeting micro consumer segments can elevate your strategies. Learn how effective distribution can redefine product marketing and why it's often misunderstood. The hosts dive into the importance of blending brand and growth strategies, and address the challenges of maintaining product-market fit in an ever-changing economy. Engage with insightful tips from top marketing leaders to supercharge your approach.

Discover how to supercharge your LinkedIn posts using AI-driven prompts. Explore the fascinating role of hallucination in AI and learn how to teach it what quality content looks like. The discussion bridges classic copywriting techniques with modern AI tools, emphasizing the importance of human creativity. Find out how to craft engaging content and improve audience interaction with compelling hooks. Plus, uncover the challenges and limitations of AI in marketing, ensuring your strategies remain cutting-edge.

Tired of the same old marketing tactics? Discover innovative billboard strategies that leverage AI for engagement. Learn how B2B brands can thrive by partnering with creators, especially on YouTube. Master the art of captivating hooks in your video ads. Explore unconventional channels like airline Wi-Fi and ride-sharing apps to grab user attention. This lively discussion reveals how adapting to these untapped avenues can amplify your brand's reach and boost ROI.

Explore how AI is revolutionizing marketing strategies with a new four-step playbook. Discover the shift from traditional to inbound marketing, emphasizing value creation over interruptions. Dive into the evolving social media landscape and the importance of authentic engagement. Learn how to harness AI for personalized content and effective customer profiling. The discussion stretches into measuring marketing success in an AI-driven era, tackling the challenges of data privacy and innovative methodologies.

Explore the evolving landscape of marketing in 2024 and learn how to stand out with a small budget. Discover the vital balance between creativity and financial constraints, and why understanding psychological factors is key to successful strategies. The hosts discuss the role of CEO mindset in marketing confidence and the importance of aligning goals. They also challenge the focus on metrics, advocating for deeper connections and innovation as essential elements for effective marketing. Tune in for fresh insights and actionable advice!

Wes Kao, co-founder of Maven and altMBA, shares her insights from working alongside marketing guru Seth Godin. She discusses the pitfalls of chasing instant success and emphasizes the importance of embracing failure on the journey to mastery. Wes breaks down the key distinctions between strategy and strategic thinking, revealing how they impact effective marketing. Additionally, she highlights the role of high standards and constructive feedback in fostering team performance, stressing that true leadership blends skill mastery with open communication.

Discover how Apple's recent AI integrations could redefine marketing strategies and consumer interactions. The hosts unpack the competitive landscape of AI among tech giants like OpenAI and Apple. They explore the enhanced capabilities of Siri, which is set to revolutionize user assistance and engagement. With Apple's unique branding of its AI features, the discussion teases new marketing tools that could emerge and the innovative challenges ahead in the fast-evolving tech arena.

Dive into the world of AI and its revolutionary implications for business! Discover how AI can transform sales training by simulating customer interactions. Learn about the tools that make scalable content creation a breeze. The hosts explore the critical need for context to boost AI performance and the fine line between tech and human touch in marketing. They also highlight how AI agents are changing sales dynamics, all while keeping the future of customer support in sight!