Marketing Against The Grain How To Stand Out As A Marketer In 2024 (Even On A Small Budget)
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Jun 20, 2024 Explore the evolving landscape of marketing in 2024 and learn how to stand out with a small budget. Discover the vital balance between creativity and financial constraints, and why understanding psychological factors is key to successful strategies. The hosts discuss the role of CEO mindset in marketing confidence and the importance of aligning goals. They also challenge the focus on metrics, advocating for deeper connections and innovation as essential elements for effective marketing. Tune in for fresh insights and actionable advice!
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Marketing's Crisis of Faith
- Marketing's biggest crisis is a lack of faith in our abilities and potential results.
- This prevents marketers from taking risks and building confidence through action.
Managing CEO Expectations
- Manage CEO expectations by proactively presenting your marketing ideas.
- Build trust and gain agency by playing offense, not defense.
Negotiate Results, Not Budget
- Negotiate desired results with your CEO and CFO, not just budget allocation.
- Focus on delivering measurable outcomes, even if the methods are less predictable.
