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Marketing Against The Grain
How To Stand Out As A Marketer In 2024 (Even On A Small Budget)
Jun 20, 2024
Psychiatrist Phil Stutz discusses navigating the marketing landscape in 2024, balancing qualitative and quantitative metrics, gaining CEO trust, and achieving outcomes on a limited budget. Insights shared on faith in marketing, mindset vs. budget impact, and qualitative marketing strategies.
46:01
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Quick takeaways
- Having faith in one's abilities and tools is crucial in marketing before expecting results, reflecting a crisis of faith in the field.
- Negotiating with CEOs for budget allocations, playing offense, and balancing investments with risk-taking are key strategies to drive growth.
Deep dives
The Secret to Marketing Unveiled by Phil Stutz
Phil Stutz, a renowned psychiatrist, revealed the secret of marketing in a brief 45-second snippet on the Rich Roll show. Contrary to common practice, Stutz highlighted that having faith comes first before taking action, leading to confidence. This message emphasizes the importance of believing in one's abilities and the tools available before expecting results, reflecting a crisis of faith in the marketing field.
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