Marketing Against The Grain

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

Jun 20, 2024

46:01

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Psychiatrist Phil Stutz discusses navigating the marketing landscape in 2024, balancing qualitative and quantitative metrics, gaining CEO trust, and achieving outcomes on a limited budget. Insights shared on faith in marketing, mindset vs. budget impact, and qualitative marketing strategies.

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Quick takeaways

Having faith in one's abilities and tools is crucial in marketing before expecting results, reflecting a crisis of faith in the field.

Negotiating with CEOs for budget allocations, playing offense, and balancing investments with risk-taking are key strategies to drive growth.

Deep dives

The Secret to Marketing Unveiled by Phil Stutz

Phil Stutz, a renowned psychiatrist, revealed the secret of marketing in a brief 45-second snippet on the Rich Roll show. Contrary to common practice, Stutz highlighted that having faith comes first before taking action, leading to confidence. This message emphasizes the importance of believing in one's abilities and the tools available before expecting results, reflecting a crisis of faith in the marketing field.

Challenging Marketing Certainty

01:39

Customer Insights Drive CEOs

01:30

Faith Enables Action and Confidence

01:07

Intro

2min

Navigating the Challenge of Name Pronunciations in a Global Work Environment

2min

Exploring the Current Crisis in Marketing and Life Philosophy Insights from Phil Stutz

2min

The Role of Faith in Marketing

12min

Debate on Mindset vs Budget in Marketing Strategies

2min

Navigating Budget Allocation and Risk in Marketing Strategies

5min

Importance of Qualitative Marketing Strategies

19min

Ep. 236

"Is marketing facing a crisis of faith today?"

Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact.

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