Marketing Against The Grain
How To Stand Out As A Marketer In 2024 (Even On A Small Budget)
Jun 20, 2024
Explore the evolving landscape of marketing in 2024 and learn how to stand out with a small budget. Discover the vital balance between creativity and financial constraints, and why understanding psychological factors is key to successful strategies. The hosts discuss the role of CEO mindset in marketing confidence and the importance of aligning goals. They also challenge the focus on metrics, advocating for deeper connections and innovation as essential elements for effective marketing. Tune in for fresh insights and actionable advice!
46:01
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Quick takeaways
- Having faith in one's abilities and tools is crucial in marketing before expecting results, reflecting a crisis of faith in the field.
- Negotiating with CEOs for budget allocations, playing offense, and balancing investments with risk-taking are key strategies to drive growth.
Deep dives
The Secret to Marketing Unveiled by Phil Stutz
Phil Stutz, a renowned psychiatrist, revealed the secret of marketing in a brief 45-second snippet on the Rich Roll show. Contrary to common practice, Stutz highlighted that having faith comes first before taking action, leading to confidence. This message emphasizes the importance of believing in one's abilities and the tools available before expecting results, reflecting a crisis of faith in the marketing field.
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