Navigating Marketing Budgets: Blending Predictability with Creative Risk

Ep. 236

"Is marketing facing a crisis of faith today?" 

Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact.

Mentions

• Phil Stutz https://www.thetoolsbook.com/about-phil-and-barry
• Stutz https://www.netflix.com/title/81387962
• Phil Stutz on the Rich Roll Podcast https://podcasts.apple.com/us/podcast/psychiatrist-phil-stutz-knows-whats-wrong-with-you-has/id582272991?i=1000657648974
• Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.