Marketing Against The Grain cover image

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

Marketing Against The Grain

CHAPTER

Navigating Faith and Confidence in Marketing

This chapter explores the critical role of faith and confidence in marketing, emphasizing that action precedes confidence rather than vice versa. It addresses the challenges marketers face, particularly in private companies under pressure for quick results, and the importance of taking calculated risks. The discussion also highlights the influence of a CEO's mindset and the necessity for CMOs to align marketing strategies with varying CEO priorities to succeed.

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