Marketing Against The Grain

Watch These 33 Minutes To Become An AI Expert

Jun 11, 2024

Discover the groundbreaking implications of AI in sales training, marketing, and customer support. Explore AI's potential in mimicking customer interactions, scalable content creation, and advanced voice interfaces. Learn about the importance of iteration and context in AI tools, leveraging structured and unstructured data for predicting future actions, and human-controlled AI tools for content creation in marketing. Delve into AI applications in marketing and sales for efficiency at scale and individual support for marketers.

36:07

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Quick takeaways

AI revolutionizes sales training through mimicking customer interactions and providing personalized guidance for reps.

AI empowers marketers with end-to-end tools for content creation, data analysis, and personalized customer outreach.

Deep dives

AI for Efficiency and Productivity

AI is seen as a tool that can boost efficiency and productivity within tech companies. It can handle tasks efficiently and offer productivity gains. The focus is on redirecting human capital to higher-value tasks while allowing AI to handle repetitive or data-intensive operations. Companies are exploring ways to leverage AI to streamline operations and achieve more with less resources.

Utilizing External Data for AI in Digital Marketing

01:11

AI as an Enthusiastic Intern

01:24

Exploring Database Segmentation and AI Impact on Customer Experience

02:54

Intro

5min

The Importance of Iteration and Context in AI Tools

2min

Exploring the Potential of Structured and Unstructured Data for Predicting Future Actions

2min

Exploring Human-Controlled AI Tools for Content Creation and Marketing

2min

Exploring AI Applications in Marketing and Sales

23min

Ep. 233

What happens if AI reduces human cost to zero?

Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of AI tools in marketing for scalable content creation and lead generation, and the future potential of AI in customer support through advanced voice and video interfaces.

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