Marketing Against The Grain

Watch These 33 Minutes To Become An AI Expert

25 snips
Jun 11, 2024
Dive into the world of AI and its revolutionary implications for business! Discover how AI can transform sales training by simulating customer interactions. Learn about the tools that make scalable content creation a breeze. The hosts explore the critical need for context to boost AI performance and the fine line between tech and human touch in marketing. They also highlight how AI agents are changing sales dynamics, all while keeping the future of customer support in sight!
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INSIGHT

AI Adoption Acceleration

  • Market conditions are forcing companies to be more efficient.
  • AI adoption will accelerate due to this need for efficiency.
ADVICE

Onboarding AI

  • Treat AI like an enthusiastic intern needing guidance.
  • Onboard AI, provide context, and define desired outcomes.
INSIGHT

Context is King

  • Context, meaning the data provided to AI, is crucial.
  • Proprietary, focused data leads to better AI performance than generic data.
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