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Marketing Against The Grain
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The Evolving Role of AI in Marketing and Sales
This chapter examines the transformative impact of AI agents on traditional marketing and sales practices, emphasizing their ability to operate independently in pursuit of business goals. It explores the integration of AI into content creation, customer engagement, and sales strategies, highlighting the importance of balancing technological advancements with human expertise. Additionally, it discusses real-world applications of AI tools, showcasing their potential to enhance efficiency and effectiveness in marketing processes.
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