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Marketing Against The Grain
How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Jun 25, 2024
Explore how AI is revolutionizing marketing strategies with a new four-step playbook. Discover the shift from traditional to inbound marketing, emphasizing value creation over interruptions. Dive into the evolving social media landscape and the importance of authentic engagement. Learn how to harness AI for personalized content and effective customer profiling. The discussion stretches into measuring marketing success in an AI-driven era, tackling the challenges of data privacy and innovative methodologies.
43:00
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Quick takeaways
- AI integration with HubSpot ensures competitive edge in marketing strategy.
- Transitioning from segmented to one-to-one interactions using AI leads to deep customer engagement.
Deep dives
Evolution of Marketing Strategies in the AI Era
In the evolving landscape of marketing, four key strategies are highlighted for success in the AI era. The first strategy revolves around the enduring value of inbound marketing, emphasizing content creation to attract and convert customers. The impact of social media's shift towards closed ecosystems poses a challenge, requiring marketers to compete more intensely for audience engagement using AI. Additionally, the importance of integrating AI for personalized, one-to-one marketing experiences is highlighted as a key leverage point for differentiation and growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode