Marketing Against The Grain

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Jun 25, 2024

Explore how AI is reshaping marketing strategies, from personalized messaging with tools like SixSense and HubSpot Chat, to the shift towards creator-led marketing on social media. Learn about the evolution of inbound marketing, the challenges of AI content creation, and the importance of adapting to the changing landscape of AI to stay competitive.

43:00

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI integration with HubSpot ensures competitive edge in marketing strategy.

Transitioning from segmented to one-to-one interactions using AI leads to deep customer engagement.

Deep dives

Evolution of Marketing Strategies in the AI Era

In the evolving landscape of marketing, four key strategies are highlighted for success in the AI era. The first strategy revolves around the enduring value of inbound marketing, emphasizing content creation to attract and convert customers. The impact of social media's shift towards closed ecosystems poses a challenge, requiring marketers to compete more intensely for audience engagement using AI. Additionally, the importance of integrating AI for personalized, one-to-one marketing experiences is highlighted as a key leverage point for differentiation and growth.

The Future of Marketing: Emphasizing Social and Content Creation

01:28

Embrace the Evolution of Innovation

01:17

Building Brand Resonance Over Time

01:47

Intro

2min

Evolution and Impact of Inbound Marketing

13min

Evolution of Social Media Marketing Strategy

3min

Discussion on AI Content Challenges and the Shift Towards Creator-Led Marketing

5min

Tools for Building Customer Profiles and Personalized Messaging

6min

Evolution of Marketing Strategies in the Age of AI

12min

Ep. 237

How do we create the new marketing playbook of the AI era?

Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.

Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Try Scout https://www.tryscout.ai/
Humantic https://humantic.ai/
SixSense https://www.sixsense.ai/
Common Room https://www.commonroom.io/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Marketing Against The Grain

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Evolution of Marketing Strategies in the AI Era

Transition Towards Personalized One-to-One Marketing

The Future of Measurement and Alignment in Marketing

Debating the Need for a New Marketing Methodology

The Future of Marketing: Emphasizing Social and Content Creation

Embrace the Evolution of Innovation

Building Brand Resonance Over Time

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

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highlights

Marketing Against The Grain

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Evolution of Marketing Strategies in the AI Era

Transition Towards Personalized One-to-One Marketing

The Future of Measurement and Alignment in Marketing

Debating the Need for a New Marketing Methodology

The Future of Marketing: Emphasizing Social and Content Creation

Embrace the Evolution of Innovation

Building Brand Resonance Over Time

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