Marketing Against The Grain How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
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Jun 25, 2024 Explore how AI is revolutionizing marketing strategies with a new four-step playbook. Discover the shift from traditional to inbound marketing, emphasizing value creation over interruptions. Dive into the evolving social media landscape and the importance of authentic engagement. Learn how to harness AI for personalized content and effective customer profiling. The discussion stretches into measuring marketing success in an AI-driven era, tackling the challenges of data privacy and innovative methodologies.
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Inbound's Branding Strategy
- Inbound marketing's success involved effectively branding "outbound" as the outdated enemy.
- This "hero vs. villain" narrative resonated, especially given the rise of new internet-driven channels.
Inbound's Challenges
- Inbound marketing faces challenges like closed social media ecosystems and Google's shift towards AI-powered summaries.
- Marketers must use AI to enhance content and compete more effectively for shrinking traffic.
Embrace Creator-Led Marketing
- Companies should hire dedicated creators for each social media channel.
- Empower these creators by giving them autonomy and allowing experimentation to maximize effectiveness.