How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Marketing Against The Grain
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Navigating Marketing Measurement in an AI Era
This chapter discusses the evolving landscape of marketing measurement and attribution in light of data privacy norms and technological advancements like AI. The conversation emphasizes the need for companies to adapt their strategies, whether by reformulating existing frameworks or developing new concepts to effectively measure marketing success. Additionally, it highlights the challenges marketers face in establishing stable methodologies amidst constant experimentation and change in the industry.
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