How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Marketing Against The Grain
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The Shift to Inbound Marketing
This chapter explores the transformation of marketing strategies from traditional advertising to the inbound marketing approach popularized by Brian Halligan. It discusses how the rise of the internet and advancements in technology, including artificial intelligence, have reshaped marketing dynamics, emphasizing the importance of creating value rather than interrupting potential customers. The chapter highlights the need for marketers to adapt to these changes and leverage new tools to remain competitive in today's digital landscape.
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