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Marketing Against The Grain
Everything I Learned From Seth Godin in 50 Minutes - Wes Kao
Jun 18, 2024
Wes Kao, co-founder of Maven and altMBA, shares her insights from working alongside marketing guru Seth Godin. She discusses the pitfalls of chasing instant success and emphasizes the importance of embracing failure on the journey to mastery. Wes breaks down the key distinctions between strategy and strategic thinking, revealing how they impact effective marketing. Additionally, she highlights the role of high standards and constructive feedback in fostering team performance, stressing that true leadership blends skill mastery with open communication.
45:27
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Quick takeaways
- Take initiative and step out of comfort zones for significant career breaks.
- Embrace continuous learning, explore new projects, and showcase expertise online for marketing success.
Deep dives
The Significance of Networking and Seizing Opportunities
The co-founder of Maven, Wes Kaia, highlights the importance of networking and seizing opportunities in her journey with Seth Godin. Kaia shares her unexpected start with Seth in 2014 when a friend sent her a blog post about a job opportunity in New York. Despite the competitive round of interviews, her direct approach through a one-take video application stood out, showcasing how taking initiative and stepping out of one's comfort zone can lead to significant career breaks.
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