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Marketing Against The Grain
Everything I Learned From Seth Godin in 50 Minutes - Wes Kao
Jun 18, 2024
Wes Kao, Co-founder of Maven and altMBA, shares insights on mastering skills, strategic thinking, and overcoming fear of failure learned from Seth Godin. They discuss the importance of feedback, high standards in leadership, and the balance between craftsmanship and leadership. Leaders are advised to stay connected to the craft for effective marketing strategies.
45:27
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Quick takeaways
- Take initiative and step out of comfort zones for significant career breaks.
- Embrace continuous learning, explore new projects, and showcase expertise online for marketing success.
Deep dives
The Significance of Networking and Seizing Opportunities
The co-founder of Maven, Wes Kaia, highlights the importance of networking and seizing opportunities in her journey with Seth Godin. Kaia shares her unexpected start with Seth in 2014 when a friend sent her a blog post about a job opportunity in New York. Despite the competitive round of interviews, her direct approach through a one-take video application stood out, showcasing how taking initiative and stepping out of one's comfort zone can lead to significant career breaks.
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