Everything I Learned From Seth Godin in 50 Minutes - Wes Kao

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Jun 18, 2024

Wes Kao, co-founder of Maven and altMBA, shares her insights from working alongside marketing guru Seth Godin. She discusses the pitfalls of chasing instant success and emphasizes the importance of embracing failure on the journey to mastery. Wes breaks down the key distinctions between strategy and strategic thinking, revealing how they impact effective marketing. Additionally, she highlights the role of high standards and constructive feedback in fostering team performance, stressing that true leadership blends skill mastery with open communication.

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ANECDOTE

Landing a Job with Seth Godin

Wes Kao got a job with Seth Godin after applying for a special projects lead role.
Her video application, done in one take, and her side projects stood out.

ADVICE

Side Quests Build Expertise

Build a portfolio by doing side projects.
Don't wait for permission; create your own opportunities to demonstrate expertise.

INSIGHT

Overcome Excuses to Create

Many use excuses to avoid creating, aiming for perfection or worrying about publishing.
Focus on passion and creation, not external validation.

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