Marketing Against The Grain

Only Pro Marketers Use These Untapped Marketing Channels

Jun 27, 2024

Learn about leveraging untapped marketing channels like working with creators, the power of YouTube ads, and reaching audiences with point-of-need advertising. Explore the effectiveness of billboards, influencer collaborations, and the role of creators in B2B marketing. Discover the complexities of YouTube advertising, successful ad elements, and the benefits of advertising on ride-hailing apps and over the top television.

28:48

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Quick takeaways

Partnering with creators for sponsored content can yield higher lead generation results compared to traditional methods.

YouTube ads offer exceptional targeting capabilities and cost-effective video ad creation for enhanced audience engagement.

Deep dives

Alternative Advertising Channels

Beyond common platforms like Google and Facebook, the episode discusses alternative advertising channels with untapped potential. It emphasizes leveraging partnerships with influencers, known as creators, for cost-effective sponsored content programs that yield higher lead generation results compared to traditional methods. The podcast advocates for exploring unconventional avenues like captivating YouTube ads, an underutilized platform with exceptional targeting capabilities that can provide impactful engagement opportunities for businesses of all sizes. The discussion delves into the effectiveness of engaging with creators authentically and crafting narratives tailored to their audience to enhance the success of advertising campaigns.

Effectiveness of Point of Moment Advertising

01:40

Collaborate with Creators Effectively

00:59

Intro

2min

Exploring the Effectiveness of Billboards and Influencer Collaborations in Marketing Strategy

4min

The Role of Creators in B2B Marketing

7min

Exploring YouTube Advertising and Point of Need Advertising

4min

Exploring Untapped Marketing Channels

9min

Ep. 238

Are you tired of spending your advertising budget on the same stale channels?

Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this must-listen episode of Marketing Against the Grain.

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