Only Pro Marketers Use These Untapped Marketing Channels

37 snips

Jun 27, 2024

Tired of the same old marketing tactics? Discover innovative billboard strategies that leverage AI for engagement. Learn how B2B brands can thrive by partnering with creators, especially on YouTube. Master the art of captivating hooks in your video ads. Explore unconventional channels like airline Wi-Fi and ride-sharing apps to grab user attention. This lively discussion reveals how adapting to these untapped avenues can amplify your brand's reach and boost ROI.

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ADVICE

Creator Partnerships

Partner with creators to reach niche B2B audiences.
Co-create content for authenticity and lower cost-per-lead.

ADVICE

Creator Collaboration Tactics

Co-create sponsored content with creators; don't impose pre-made ads.
Prioritize flat-fee pricing models over cost-per-lead for creator partnerships.

INSIGHT

Untapped YouTube Potential

YouTube ads are underutilized in B2B marketing, presenting an opportunity.
Combine compelling video ads, precise targeting, and lower competition on YouTube.

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