Only Pro Marketers Use These Untapped Marketing Channels
Marketing Against The Grain
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Harnessing Innovative Advertising Channels
This chapter explores the potential of unconventional marketing channels like airline Wi-Fi and ride-sharing apps, where user attention is readily available. Focusing on the effectiveness of OTT advertising and niche environments, it encourages marketers to adapt strategies by allocating budgets to these emerging opportunities. The discussion also highlights the benefits of B2B partnerships and the significance of early adoption in gaining a competitive advantage.
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