Marketing Against The Grain

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

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Jun 13, 2024
Discover how Apple's recent AI integrations could redefine marketing strategies and consumer interactions. The hosts unpack the competitive landscape of AI among tech giants like OpenAI and Apple. They explore the enhanced capabilities of Siri, which is set to revolutionize user assistance and engagement. With Apple's unique branding of its AI features, the discussion teases new marketing tools that could emerge and the innovative challenges ahead in the fast-evolving tech arena.
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INSIGHT

Monumental WWDC

  • Apple's WWDC keynote was monumental for ushering in mass-market AI adoption.
  • This is due to Tim Cook shipping AI to all Apple users, marking the largest AI distribution ever.
INSIGHT

Distribution is Key

  • Apple owns the hardware (iPhones, Macs) where AI integration makes the most sense.
  • This distribution advantage makes it hard for startups to compete in the same space.
ANECDOTE

On-Device LLM Prediction

  • Kipp and Kieran predicted small, personalized LLMs on devices like phones.
  • Apple's WWDC brought this to life, validating their foresight.
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