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Marketing Against The Grain
Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)
Jun 13, 2024
30:53
Snipd AI
Exploring Apple's groundbreaking AI integrations announced at WWDC, Apple's training consumers to use AI without realizing it, strategic partnership with OpenAI, Genmoji introduction by Apple, Apple's branding of AI as Apple intelligence, and the future impact of AI adoption on marketing.
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Quick takeaways
- Apple's AI integration is training consumers to use AI unknowingly, impacting future marketing strategies.
- Apple's partnership with OpenAI and Genmoji feature hint at a future dominated by AI-driven marketing innovations.
Deep dives
Apple Ushering in the Era of Agents
Apple showcased the future of marketing by introducing a new era of agents during the Apple Worldwide Developers Conference keynote. This shift towards engaging with agents and AI instead of individuals is highlighted as a significant change in how businesses will market their offerings. The event emphasized the monumental impact on consumer behavior and the necessary adaptations for businesses to market effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode