Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)
Marketing Against The Grain
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Apple's AI Evolution and Marketing Implications
This chapter explores Apple's branding strategy for its AI features, particularly under the 'Apple Intelligence' banner, and discusses its potential partnership with OpenAI. It highlights the transformative implications of AI in marketing, including new strategies and tools, and speculates on the future intersection of AI and consumer engagement. The conversation also addresses the challenges Apple faces in the competitive AI landscape while emphasizing the role of innovative technologies in reshaping marketing processes.
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