Marketing Against The Grain

Top tips from Marketing experts!

100 snips
Jul 4, 2024
Explore the critical role of audience engagement and the 'trust equation' in modern marketing. Discover why targeting micro consumer segments can elevate your strategies. Learn how effective distribution can redefine product marketing and why it's often misunderstood. The hosts dive into the importance of blending brand and growth strategies, and address the challenges of maintaining product-market fit in an ever-changing economy. Engage with insightful tips from top marketing leaders to supercharge your approach.
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ADVICE

Clever Comments

  • Leverage clever comments on social media posts.
  • They are often more effective than traditional ads.
ADVICE

Micro Consumer Segmentation

  • Target diverse micro consumer segments.
  • Think in cohorts and tailor content accordingly.
ADVICE

Quantity vs Quality & First Second Strategy

  • Focus on quantity and quality in content creation.
  • Understand how the first second of a video differs across platforms like TikTok and Instagram Reels.
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