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Marketing Against The Grain

Latest episodes

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Nov 2, 2023 • 34min

I Used AI To Build A Billion Dollar Business (#170)

The podcast explores the use of AI in generating a billion-dollar business, customizing content for investors, and iterating in real time. It discusses practical uses of AI in daily life, Nike's business principles, using AI to build a sales deck, AI as a go-to market strategist, and utilizing AI for personalized pitch decks.
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Oct 31, 2023 • 43min

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

Nathan Barry, CEO/Co-Founder at ConvertKit, discusses strategies for creators to thrive in the digital landscape, emphasizing the importance of persistence, personalization, and directing audience attention. They explore monetizing email subscribers, the power of individual creators, and the rise of influencer marketing. They also touch on aquahire and buying intellectual property instead of hiring.
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Oct 26, 2023 • 36min

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)

Christopher Miller, growth-focused product person and multi-disciplinary team leader, discusses how AI is reshaping product-led growth. Topics include AI streamlining freemium product development, revolutionizing onboarding, and enhancing credibility with personalized recommendations.
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Oct 24, 2023 • 43min

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

The podcast discusses 6 AI marketing hacks that will blow your mind. Topics include using AI as a creative partner in brand campaigns, improving execution with free tools and storytelling frameworks, using AI as a marketing consultant, using an AI assistant for copywriting and content generation, revising and highlighting key points in a white paper, and using an AI tool for optimizing web pages based on SEO.
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Oct 19, 2023 • 22min

The $1.5 Billion Growth Strategy (#166)

The podcast explores strategies to accelerate company growth, including acquiring content creators, leveraging unfair advantages, and buying other companies. It discusses the power of distribution, AI changes, and Atlassian's successful growth strategy through acquisitions.
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Oct 17, 2023 • 24min

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

The podcast discusses the best ads of 2023 and extracts marketing lessons from them, emphasizing storytelling and emotional connection. Topics include Apple's The Greatest ad, Coca-Cola's Masterpiece ad, Pop Corners' bold campaign, ads and sponsorships, and the power of storytelling in ads from Alzheimer's and Dove.
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Oct 12, 2023 • 26min

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

The hosts discuss the importance of planning and strategy in uncertain times. They emphasize the need for flexibility in organic search growth and building systems instead of processes. The chapter also highlights the belief in early adoption and investing in creators and media. Overall, the podcast covers valuable insights on building a strong marketing strategy.
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Oct 10, 2023 • 25min

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)

This podcast explores the AI wearable craze, including Mark Zuckerberg's AI Ray-Bans and the potential of OpenAI to build a better smartphone than Apple. It discusses how AI will change the UX experience, the genius vs. stupidity of AI wearables, and the disruption potential of OpenAI. The podcast also delves into the integration of AI into wearable devices like Meta Ray Bans and VR technology's impact on remote work and interpersonal interactions.
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Oct 5, 2023 • 36min

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

May Habib, CEO and co-founder of Writer, discusses the transformative impact of AI on marketing and content creation. They explore the new era of AI, the evolution of content marketing, and the changing landscape of search engine results. May highlights the importance of strategic approaches, leveraging AI for SEO, and investing in personal brands. They also touch on the implementation of AI in customer service.
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Oct 3, 2023 • 31min

How AI Will Save Your Business From A High Churn Rate (#161)

The podcast explores the failures and potential of generative AI in its second act, highlighting mind-blowing use cases. It discusses the winners and losers in the AI industry, the weaknesses of generative AI, and the rise of consumer creators in software products. The hosts delve into the power of customization and advancements in AI infrastructure, as well as Open AI's advantages, AGI rumors, and the benefits of internet browsing in chat GPT.

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