Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

52 snips

Nov 5, 2024

Guest

Neil Patel

Guest

Eric Siu

Neil Patel, a digital marketing guru known for his SEO expertise, and Eric Siu, a marketing practitioner focused on emerging trends, delve into AI-driven marketing strategies. They explore how AI is reshaping SEO, emphasizing 'search everywhere optimization' to adapt to evolving user behavior. The duo discusses the resurgence of in-person events for authentic relationship building and highlights innovative tools for content creation. They stress that an omnichannel approach, supported by data analytics, is key to maximizing marketing ROI.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

SEO's New Definition

SEO is now "search everywhere optimization," encompassing TikTok, Instagram, and even ChatGPT.
People are using diverse platforms for search, so optimize broadly, not just for Google.

ADVICE

Programmatic SEO for Value

Use programmatic SEO to scale content creation, but focus on value and quality over quantity.
Create location-based or templated content, like TripAdvisor or Yelp, to rank for more keywords.

ADVICE

Automating SEO with Agents

Build agentic workflows to automate tedious SEO tasks like content updates and internal linking.
This allows for 10x efficiency and frees up time for more strategic work.

Get the Snipd Podcast app to discover more snips from this episode

Get the app