15min chapter

Marketing Against The Grain cover image

Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Marketing Against The Grain

CHAPTER

Navigating SEO in the AI Era

This chapter explores the transformation of SEO amidst the rise of AI and changing search behaviors, particularly towards social media platforms. It discusses the concept of 'search everywhere optimization' and the necessity for marketers to adapt their strategies to include diverse channels for organic growth. Additionally, it emphasizes the role of AI in enhancing SEO processes and the importance of human oversight to mitigate misinformation.

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