Marketing Against The Grain

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

Oct 31, 2024

Scott Tousley, Head of Content at Clay, enhances our understanding of AI in content creation, while Bruno Estrella, Head of Growth Marketing at Clay, shares insightful strategies for leveraging AI in marketing. They discuss how AI tools can scale content effectively and maintain brand consistency. The conversation highlights innovative applications like Visual Electric for image creation and Yarn for personalized video content. Listeners will discover the transformative impact of these technologies on demand generation and relationship building.

41:22

Episode guests

Bruno Estrella

Scott Tousley

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI tools like Yarn facilitate the creation of personalized video content efficiently, empowering teams to maintain brand consistency while saving time.

Visual Electric revolutionizes the production of branded images, making it accessible for non-creatives to contribute to brand development effectively.

Deep dives

Leveraging AI for Content Creation

AI can significantly enhance the content creation process for businesses, particularly for service providers like freelancers and agencies. By using an AI tool called Yarn, teams can generate personalized video content at scale, which allows creators to produce marketing materials quickly and effectively. This approach not only helps them save time but also provides customized content that aligns with their brand, thus promoting the services they offer while positioning them as experts. The seamless integration between Clay and HubSpot further empowers creators to demonstrate value through their content.

Intro

2min

Harnessing AI for Enhanced Content Creation

2min

Personalized Video Creation with Yarn

16min

Innovative B2B Relationship-Building Through Career Growth

2min

Building Brand Loyalty Through Customer Affinity and AI Integration

2min

Automating Introductions: Leveraging AI for Enhanced Sales Connections

4min

Creative Demand Generation Strategies

13min

Ep. 274

Can AI really scale your content creation while keeping your brand consistent?

Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Electric to create brand-aligned images at scale, the importance of systems thinking for marketing teams, and how integrating AI like Yarn can revolutionize personalized video content.

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