Marketing Against The Grain 4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com
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Oct 31, 2024 
Scott Tousley, Head of Content at Clay, enhances our understanding of AI in content creation, while Bruno Estrella, Head of Growth Marketing at Clay, shares insightful strategies for leveraging AI in marketing. They discuss how AI tools can scale content effectively and maintain brand consistency. The conversation highlights innovative applications like Visual Electric for image creation and Yarn for personalized video content. Listeners will discover the transformative impact of these technologies on demand generation and relationship building.
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Personalized AI Videos
- Use Yarn to create personalized AI videos at scale.
- Send these videos to creators to personalize with their voice and brand colors.
Yarn Example
- Kieran tested Yarn by creating a personalized video with his voiceover.
- Bruno showed examples of personalized videos created by Clay creators.
Empowering Creators
- Empower creators to create content aligned with your brand by reducing friction.
- This encourages UGC and strengthens brand association.