Building Brand Loyalty Through Customer Affinity and AI Integration

Ep. 274

Can AI really scale your content creation while keeping your brand consistent? 

Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Electric to create brand-aligned images at scale, the importance of systems thinking for marketing teams, and how integrating AI like Yarn can revolutionize personalized video content.

Mentions

• Clay https://www.clay.com/
• Scott Tousley https://www.linkedin.com/in/scotttousley/
• Bruno Estrella https://www.linkedin.com/in/brunoestrella/
• Visual Electric https://visualelectric.com/
• Yarn https://www.yarn.so/

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.