Bruno Estrella

Bruno Estrella, Head of Growth Marketing at Clay, shares his expertise in product-led and sales-led strategies, previously honed at Webflow. He discusses building a creator-led marketing program that fosters user-generated content and community engagement. Bruno emphasizes aligning marketing with product for self-serve models and offers insights on standing out in the crowded B2B market through unique branding. He also dives into SEO development and the importance of flexible outbound strategies to enhance brand visibility.

Scott Tousley, Head of Content at Clay, enhances our understanding of AI in content creation, while Bruno Estrella, Head of Growth Marketing at Clay, shares insightful strategies for leveraging AI in marketing. They discuss how AI tools can scale content effectively and maintain brand consistency. The conversation highlights innovative applications like Visual Electric for image creation and Yarn for personalized video content. Listeners will discover the transformative impact of these technologies on demand generation and relationship building.