Marketing Against The Grain
How to Win at Search When AI is Changing Everything
Dec 3, 2024
Ross Simmonds, Founder & CEO of Foundation and author of 'Create Once, Distribute Forever,' dives deep into how AI is reshaping search marketing. He discusses the fading dominance of Google and the rise of platforms like Reddit as trustworthy traffic sources. Simmonds emphasizes the need for marketers to focus on high-quality content and explore untapped keywords. He also highlights tools that enhance content distribution and ongoing optimization in today's rapidly evolving digital landscape.
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Quick takeaways
- The rise of AI necessitates a pivot towards high-quality, authoritative content creation to maintain organic visibility in search results.
- Marketers are encouraged to explore alternative traffic sources like Reddit and underutilized keywords to bolster engagement and establish authority.
Deep dives
Understanding the Impact of AI on Marketing
The introduction of AI has significantly disrupted traditional marketing strategies, particularly in the realm of search engine optimization (SEO). Many marketers are noticing a decline in organic traffic, prompting them to reassess their approach to content creation and distribution. It's become increasingly evident that merely publishing average pieces of content is no longer sufficient to achieve organic visibility, as search engines prioritize high-quality, authoritative content. To remain competitive, marketers must return to the fundamentals of creating exceptional content that demonstrates expertise and trustworthiness.
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