How to Win at Search When AI is Changing Everything
Marketing Against The Grain
Navigating AI's Impact on B2B and B2C Sectors
This chapter explores the rapid advancements in technology and AI, focusing on their varying impacts on business-to-business (B2B) versus business-to-consumer (B2C) sectors. The discussion highlights differing levels of tech adoption within B2B niches, along with a call for more detailed strategic insights for audience clarity.
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