2min chapter

Marketing Against The Grain cover image

How to Win at Search When AI is Changing Everything

Marketing Against The Grain

CHAPTER

Navigating AI's Impact on B2B and B2C Sectors

This chapter explores the rapid advancements in technology and AI, focusing on their varying impacts on business-to-business (B2B) versus business-to-consumer (B2C) sectors. The discussion highlights differing levels of tech adoption within B2B niches, along with a call for more detailed strategic insights for audience clarity.

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