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How to Win at Search When AI is Changing Everything

Marketing Against The Grain

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Navigating AI's Impact on B2B and B2C Sectors

This chapter explores the rapid advancements in technology and AI, focusing on their varying impacts on business-to-business (B2B) versus business-to-consumer (B2C) sectors. The discussion highlights differing levels of tech adoption within B2B niches, along with a call for more detailed strategic insights for audience clarity.

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