How to Win at Search When AI is Changing Everything
Marketing Against The Grain
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Strategic Content Management in the AI Era
This chapter explores the necessity of maintaining and optimizing content to enhance its relevance, addressing issues like content debt and the importance of authoritative author pages. It also discusses content distribution beyond traditional search engines, focusing on the potential of platforms like Reddit and the role of text-based content in marketing strategies for startups. Additionally, the chapter analyzes the evolving landscape of search marketing with the rise of AI, urging marketers to adapt their strategies to maintain visibility and competitive advantage.
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