Marketing Against The Grain

I lost 30% search traffic to AI… What do I do?

Nov 21, 2024

Discover how AI is revolutionizing search engines and impacting SEO traffic. The hosts discuss strategies to combat the drop in search traffic, particularly for informational content, as AI delivers comprehensive answers directly. Learn essential tactics for preserving current traffic and the importance of integrating multimedia content. The conversation emphasizes adapting marketing techniques in an AI-driven landscape, highlighting the need for quality content and innovative approaches to navigate these changes successfully.

27:01

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Quick takeaways

The rise of AI-driven search engines has led to a significant decline in organic SEO traffic, prompting businesses to reassess their online visibility strategies.

To counteract falling search traffic, marketers should diversify their approach by leveraging alternative channels like social media and unique content creation.

Deep dives

Impact of AI on Search Traffic

Many organizations have experienced a decline in search traffic, particularly for informational content, due to the rise of AI-driven search engines. Reports indicate that businesses have seen a drop ranging from 10% to 30% in traffic from search results, particularly affecting blog posts and informational articles. The shift is attributed to AI assistants delivering answers directly, reducing the need for users to click through to individual websites for detailed information. As a consequence, traditional SEO-focused strategies may no longer yield the same results, demanding a reevaluation of how businesses approach online visibility and audience engagement.

Intro

2min

The Impact of AI on Search Traffic

11min

Navigating the Future of Search and Content in an AI-Driven World

6min

Navigating Search Traffic Disruption in the Era of AI

2min

Adapting to AI: Marketing in the Age of Language Models

5min

Ep. 280

Are you seeing a decline in SEO traffic?

Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transformative shift. Learn more about predicting future search trends, the role of AI in providing comprehensive answers without directing traffic to individual pages, and actionable strategies for diversifying your traffic sources to mitigate the impact.

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