Marketing Against The Grain I lost 30% search traffic to AI… What do I do?
21 snips
Nov 21, 2024 Discover how AI is revolutionizing search engines and impacting SEO traffic. The hosts discuss strategies to combat the drop in search traffic, particularly for informational content, as AI delivers comprehensive answers directly. Learn essential tactics for preserving current traffic and the importance of integrating multimedia content. The conversation emphasizes adapting marketing techniques in an AI-driven landscape, highlighting the need for quality content and innovative approaches to navigate these changes successfully.
AI Snips
Chapters
Transcript
Episode notes
Declining Search Traffic
- A successful CEO reached out to Kipp about declining search traffic.
- She suspected AI snippets were impacting demo and interest generation.
Impact of AI on Search
- Informational content is seeing a 10-30% decline in search traffic due to AI.
- Transactional content like product pages isn't as affected.
Mitigating Search Disruption
- Assess your reliance on informational search traffic and plan alternatives.
- Diversify traffic sources with video or social media for incrementality.