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11min chapter
I lost 30% search traffic to AI… What do I do?
Marketing Against The Grain
The Impact of AI on Search Traffic
This chapter explores the decline in search traffic for SEO-focused organizations, particularly in informational content, due to the rise of AI-generated answers. It discusses the implications for businesses, the changing landscape of search functionalities, and the need for adaptive marketing strategies in response to AI advancements.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode