5min chapter

Marketing Against The Grain cover image

I lost 30% search traffic to AI… What do I do?

Marketing Against The Grain

CHAPTER

Adapting to AI: Marketing in the Age of Language Models

This chapter explores the transformative impact of large language models on visibility and traffic, contrasting it with traditional search engine dynamics. It highlights the challenges and opportunities for content creators and marketers in navigating the evolving landscape shaped by AI, emphasizing the need for high-quality content and innovative marketing strategies.

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