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2min chapter
I lost 30% search traffic to AI… What do I do?
Marketing Against The Grain
Navigating Search Traffic Disruption in the Era of AI
This chapter explores how AI is reshaping search traffic dynamics, particularly for large sites. It emphasizes the need for companies to shift their strategies from acquiring new traffic to preserving existing traffic while highlighting the importance of ongoing content creation and utilizing public data.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode