Marketing Against The Grain How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen
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Nov 26, 2024 
In this engaging discussion, guest Chang Chen, a growth advisor with expertise in AI-driven marketing strategies from companies like Heijin and Microsoft, shares insights on leveraging AI for marketing success. They explore how AI can generate 3 million visitors per month by enhancing SEO and personalizing user experiences. Chang emphasizes balancing AI efficiency with human creativity, highlights the importance of targeted keyword strategies, and recommends practical tools for scalable content creation. This conversation unpacks the future of marketing in an AI-centric world.
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AI's Role in Marketing Evolution
- AI is like a reliable employee, handling repetitive tasks so humans can focus on strategy.
- Marketing has evolved from mass broadcasting to personalized experiences, driven by data and now AI.
AI SEO Success Stories
- One product achieved 3 million monthly visits in six months using AI-driven SEO.
- Another seven-year-old site doubled its monthly visits in six months, significantly cutting content costs.
AI-Assisted Content Creation Workflow
- Use AI for keyword research, summarizing search results, and drafting initial content.
- Maintain human oversight for review, refinement, and ensuring brand consistency and quality.