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Marketing Against The Grain

Latest episodes

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Sep 28, 2023 • 22min

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

OpenAI's GPT-4 is revolutionizing marketing by enabling users to communicate with AI using real-world images. It provides step-by-step instructions based on snapshots, making traditional search methods obsolete. Marketers must adopt AI tools for feedback and accelerated strategies. The advantages of AI feedback in marketing include unbiased and quick feedback without human judgment. The podcast also discusses the Nudge and Design Better podcasts, excitement and risks of new technology in marketing, and recent investments by Amazon and Google in anthropic.
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Sep 26, 2023 • 29min

Google’s Secret Weapon To Destroy OpenAI For Good (#159)

Google's Bard extensions may have given them an advantage over OpenAI in the AI industry. The hosts discuss the legal implications of this advantage and how OpenAI plans to combat it. They also talk about the dynamics between OpenAI and Google, likening it to a high school rivalry. In addition, they explore the idea of adding checks and balances to open source models and discuss rumors, multimodal technology, and Google's data advantage.
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Sep 21, 2023 • 22min

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

Learn the five essential strategies for acquiring more customers and achieving sustainable growth. Topics include optimizing website conversion rates, improving lead follow-up and customer acquisition, leveraging organic search and paid advertisements, and the power of video content and five essential rules for getting more customers.
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Sep 19, 2023 • 36min

AI Founder Reveals How AI Exposes Lazy Employees (#157)

Gabriel Hubert, co-founder of Dust, discusses the future of AI and its impact on the workforce. They explore the power of AI in improving products and increasing efficiency in companies. The podcast also delves into the adoption of AI in the go-to-market space and highlights the importance of knowledge workers learning AI tools for increased efficiency and managing potential risks.
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Sep 14, 2023 • 22min

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)

Steven Bartlett, host of the 'Diary of a CEO' podcast, shares his framework to get +35 million downloads a month. The podcast discusses the power of creating a simple and brandable framework, structuring value for your audience, and making your audience feel part of 'the secret'.
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Sep 12, 2023 • 31min

How To Guarantee AI Won’t Replace You (#155)

Discover how to succeed in the age of AI transformation by embracing change, implementing AI tools, and investing in personality-led growth brands. Learn about the impact of influencers, the blurred lines between marketing and sales, and the importance of automation and AI skills for marketers.
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Sep 7, 2023 • 32min

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

Learn how celebrities like Taylor Swift, young politicians, Ryan Reynolds, and The Rock utilize marketing strategies to grow their businesses. Topics include album packaging, creating an emotional connection, humor in marketing, and leveraging marketing skills for business growth.
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Sep 5, 2023 • 32min

The Biggest Marketing Mistake 99% Of Companies Make (#153)

Exploring the challenges of customer acquisition cost and the importance of investing in B2B creators. Discussing different channels for content distribution and monetization. Exploring the power of a level playing field and individualistic decision making in marketing. Discussing the flaws of 360 reviews and sharing thoughts on American football.
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Aug 31, 2023 • 30min

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

OpenAI's launch of Chat GPT enterprise disrupts the first generation of AI companies. The future of AI lies in customization for businesses. The importance of strong advantage and high switching costs in the AI industry. OpenAI's GPT-4 Pro to transform businesses with ready-made templates, but faces challenges from open-source models.
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Aug 29, 2023 • 28min

How Meta’s New AI Translator Can Expand Your Business (#151)

Explore Meta's new AI translator and its impact on businesses, the consumerization of software and globalization in business, privacy concerns with AI image search, the benefits of Midjourney's AI translator, AI applications in paid advertising, and the advancements in AI technology and its impact on businesses.

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