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Marketing Against The Grain
5 Ways To Use Ai Video In Your Business TODAY (More $$ With Ai)
Sep 24, 2024
Joshua Xu, co-founder and CEO of HeyGen, shares insights on harnessing AI video technology for businesses. He discusses how AI can revolutionize video production, making it more accessible and cost-effective. The conversation dives into multilingual marketing, showcasing AI's role in efficient video dubbing and localization. Joshua also highlights the transformative impact of personalized AI videos on customer engagement and support, adapting content to user preferences, and ultimately enhancing communication strategies in the B2B space.
30:06
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Quick takeaways
- AI video technology significantly lowers content production costs and accelerates the process, transforming how businesses create video at scale.
- The integration of AI avatars in personalized video content is enhancing customer engagement by delivering tailored experiences in real-time.
Deep dives
The Rise of AI Video Technology
AI video technology is revolutionizing the way businesses create and distribute video content, making it faster and more cost-effective. Traditional video production can be prohibitively expensive, often costing around $1,000 per minute, but AI platforms can generate videos 10 times faster and cheaper, effectively removing the barriers of traditional filming processes. By simplifying video creation—from scripting to localization—companies can now produce engaging content at scale, catering to diverse audiences across multiple languages. The accessibility of such AI tools allows businesses to enhance their visual storytelling efforts without the associated overhead of conventional video production.
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