Marketing Against The Grain

5 Ways To Use Ai Video In Your Business TODAY (More $$ With Ai)

Sep 24, 2024
In this engaging discussion, Joshua Xu, co-founder and CEO of HeyGen, shares insights on transforming video production with AI technology. He explains how AI streamlines content creation and democratizes high-quality video access for all businesses. The conversation dives into effective localization via AI, enhancing viewer engagement and expansion strategies. Xu also highlights the revolutionary use of personalized video content, featuring interactive avatars that redefine customer interactions and elevate the overall user experience.
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ADVICE

Faster Idea Realization

  • Use AI video tools like HeyGen to quickly turn ideas into videos.
  • This speeds up content creation and makes it easier to experiment.
INSIGHT

Effective AI Localization

  • AI video localization is cost-effective and efficient, leading to similar or better engagement.
  • HubSpot reduced localization costs by 5x and time by 5x using HeyGen.
ANECDOTE

Personalized Course Creation

  • Kieran Flanagan used HeyGen to create an AI avatar of himself for an online course.
  • This allowed him to create high-quality video content easily, even as a new parent.
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