Marketing Against The Grain

NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024

Oct 10, 2024

18:24

Snipd AI

Discover the game-changing capabilities of Google’s NotebookLM and its potential to reshape storytelling and marketing strategies in 2024. The discussion reveals how generative AI streamlines content creation, enabling creators to focus on impactful narratives. Learn about the importance of personal podcasts for boosting creativity and productivity, as well as how NotebookLM outperforms other AI models in processing unstructured data. Get insights on innovative podcasting methods and the evolving role of engineers in marketing.

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The integration of AI tools like NotebookLM is revolutionizing how marketers conduct research and create engaging media content efficiently.

Engineering-led marketing is redefining traditional roles by emphasizing technical skills and the automation of content creation and insights.

Deep dives

The Future of Engineering-Led Marketing

Engineering-led marketing is emerging as a transformative approach that integrates AI and coding into marketing strategies. Individuals, like Arjun Karpathy, can now produce entire podcasts in just a couple of hours thanks to AI advancements. This shift allows marketers to reimagine how they research, derive insights, and create engaging content more efficiently than ever before. The fusion of technical skills and marketing is expected to redefine traditional marketing roles and methodologies, emphasizing the importance of engineering capabilities within marketing teams.

Harnessing Personal Podcasting for Enhanced Creativity and Productivity

02:16

Intro

9min

Harnessing Personal Podcasting for Enhanced Creativity and Productivity

2min

Harnessing AI: Transforming Marketing Research With Notebook LM

5min

Ep. 268

"Is AI about to revolutionize storytelling forever?"

Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently.

Mentions