Marketing Against The Grain

Can you really build an app in just 33 minutes? Discover how innovative AI tools are transforming app development, allowing anyone to turn ideas into functional products quickly. Dive into the world of no-code as the hosts create a personalized fitness app that generates HIIT plans based on user preferences. The episode also highlights the future of coding, emphasizing accessibility and creativity, and features exciting discussions on upper body workouts and transformative technology.

Discover how OpenAI's new model is set to revolutionize coding and marketing strategies. The hosts break down its impressive reasoning skills, offering nearly PhD-level expertise at an accessible price. They also dive into AI's potential for solving complex scientific problems creatively. Explore the intriguing intersection of AI with creativity and humor while discussing its disruption in industries like consulting and law. Learn how to adapt to this rapidly evolving technology and make the most of its capabilities!

Explore how AI is reshaping go-to-market strategies for 2025 with insights drawn from HubSpot's innovative tools. Discover the power of AI in boosting email conversions, employing virtual business development reps, and utilizing text-to-video tech in marketing. Learn about advanced A-Z testing for ads and the transformative roles of AI avatars in customer interaction. Plus, hear about the exciting future of creator-driven video ads and the implications of AI in content creation. Embrace these changes to stay ahead in the marketing game!

Discover how to create web apps without any coding skills using GPT Engineer. The hosts demonstrate its efficiency, revealing how AI can transform app development for non-coders. Personal success stories, like a workout app, showcase the limitless possibilities. Learn about harnessing data for personalized marketing insights and the emerging trend of software solutions that empower individuals to develop custom applications. The discussion underscores AI's pivotal role in enhancing marketing strategies and fostering a collaborative app-sharing economy.

Discover how 'Founder Mode' can revolutionize leadership by emphasizing hands-on management over traditional bureaucratic styles. The hosts discuss the critical role of customer-centric thinking and the trade-offs of emotional decision-making within teams. They also delve into the significance of discomfort in growth, urging leaders to embrace accountability for high-performance teams. Additionally, hiring practices for marketing roles are scrutinized, advocating for a focus on growth mindsets rather than just past experience.

Dharmesh Shah, co-founder of HubSpot and a leader in AI agents, shares his visionary insights on the transformative potential of AI in marketing. He discusses how AI can enhance creativity and automate processes, especially for platforms like LinkedIn. The conversation dives into the creation of tailored AI agents for both personal and public use, revealing their role in improving market efficiency. Shah emphasizes that AI won't replace jobs but will redefine productivity, making complex tasks easier for users.

Discover how to build a billion-dollar creator business from the ground up. Insights reveal the rise of creator-led founders reshaping marketing and consumer engagement. The conversation tackles inefficiencies in influencer marketing and explores the importance of trusted distribution networks. Key strategies highlight that successful creator businesses can thrive even as their founders step back. Plus, learn about navigating partnerships in both B2B and B2C spaces for long-term sustainability.

Discover how AI tools are reshaping brand awareness and customer perception. The discussion highlights a free tool that analyzes brand sentiment and competitive positioning in today's digital landscape. Explore the contrasts between various cryptocurrency platforms and their user loyalty. The speakers also delve into the nostalgic appeal of Muddy Bites, a tasty treat. Lastly, they emphasize the importance of customer service as a core brand strategy, especially in an AI-driven market, providing actionable insights for marketers to enhance their approach.

Ethan Dewaal, a Sales Development Representative at Asana known for his innovative use of AI tools, joins the discussion on how automation is reshaping sales jobs. He reveals how he automated mundane tasks and received a promotion as a result. Ethan explains the mechanics of AI chatbots for product queries and shares a four-part roadmap for AI implementation. Discover the burgeoning role of prompt engineering and envision an exciting future where AI copilots significantly enhance sales productivity.

Alex Lieberman, co-founder of Morning Brew and StoryArb, dives into the intriguing world of leveraging old brands for new opportunities. He discusses why nostalgic marketing is trending and how reviving established products can captivate modern audiences. Lieberman also explores the evolving landscape of influencer marketing, emphasizing the need for creators to develop sustainable businesses. Additionally, he introduces innovative 'drop marketing' strategies that keep audiences engaged while highlighting the importance of tailored, authentic content.