Marketing Against The Grain

Free AI Tool: See What The Internet Really Says About Your Brand

Aug 27, 2024

Discover how AI tools are reshaping brand management and customer perception. The conversation reveals the shift from traditional search engines to AI chat assistants for analyzing brand reputation. Learn why customer service is essential for brand strength and explore the pros and cons of major cryptocurrency platforms. Plus, get a taste of delightful snack trends and useful podcast recommendations to enhance your marketing knowledge!

22:06

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI tools are essential for understanding brand sentiment and enhancing visibility in a competitive digital landscape.

Strong customer service significantly impacts brand perception, highlighting the need for companies to prioritize customer experience.

Deep dives

The Importance of AI in Brand Awareness

Utilizing AI tools is becoming vital for brand awareness and marketing strategies. Traditional search engines have focused on clicks and conversions, while the emerging AI search engines emphasize mentions and impressions. This shift highlights the need for businesses to understand their presence within large language models (LLMs) to optimize branding efforts. Companies can leverage AI to gain insights into their brand sentiment, share of voice, and overall market positioning.

Intro

3min

Navigating Brand Perception in the AI Era

10min

Analyzing Cryptocurrency Platforms: Strengths, Weaknesses, and Brand Sentiment

2min

Delicious Trends: Muddy Bites and Podcast Recommendations

2min

The Imperative of Customer Service in Brand Strategy

4min

Ep. 255

Why is customer service the number one brand technique you need to master?

Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing.

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