The Evolution of Brand Sentiment Analysis

Ep. 255

Why is customer service the number one brand technique you need to master?

Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing.

Mentions

• Hubspot’s AI Search Grader https://clickhubspot.com/aisearchgrader
• Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
• Claude https://claude.ai/
• Kraken https://www.kraken.com/
• Coinbase https://www.coinbase.com/
• Muddy Bites https://www.muddybites.com/

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.