Marketing Against The Grain

Steal HubSpot’s Go To Market Strategy With Ai For 2025

4 snips
Sep 12, 2024
Explore how AI is reshaping go-to-market strategies for 2025 with insights drawn from HubSpot's innovative tools. Discover the power of AI in boosting email conversions, employing virtual business development reps, and utilizing text-to-video tech in marketing. Learn about advanced A-Z testing for ads and the transformative roles of AI avatars in customer interaction. Plus, hear about the exciting future of creator-driven video ads and the implications of AI in content creation. Embrace these changes to stay ahead in the marketing game!
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ADVICE

A-Z Ad Testing

  • Test ad creatives at scale using AI tools.
  • Move from A/B testing to A-Z testing by exploring many variations.
ADVICE

AI-Powered Creator Matching

  • Use AI-powered platforms like Icon to match products with creators for better ad performance.
  • Leverage creator alignment and A-Z testing for optimal ad performance.
ADVICE

Embrace Video Marketing

  • Integrate more video into your marketing mix, leveraging AI tools for creation.
  • Prepare for disruptions in search and capitalize on the growth of video platforms.
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