Marketing Against The Grain

HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents

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Sep 3, 2024
Dharmesh Shah, co-founder of HubSpot and a leader in AI agents, shares his visionary insights on the transformative potential of AI in marketing. He discusses how AI can enhance creativity and automate processes, especially for platforms like LinkedIn. The conversation dives into the creation of tailored AI agents for both personal and public use, revealing their role in improving market efficiency. Shah emphasizes that AI won't replace jobs but will redefine productivity, making complex tasks easier for users.
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INSIGHT

AI Agents Defined

  • AI agents are software using AI to achieve multi-step goals, unlike chatbots' back-and-forth.
  • They excel in automating complex tasks by combining AI models and traditional tools.
ADVICE

When to Use Agents

  • Use agents when you need automation with occasional human input, not for simple one-off tasks.
  • Agents shine when automating multi-step processes, like lead routing with specific criteria.
ANECDOTE

Kieran's LinkedIn Post Agent

  • Kieran built an agent on Dharmesh's platform to generate LinkedIn posts from YouTube transcripts.
  • It analyzes content, identifies key takeaways, and applies different writing styles for optimal engagement.
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