Ep. 254

What if you could automate the most mundane parts of your sales job and get promoted for it?

Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle.

Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to pioneering AI tools that drive efficiency and efficacy. Find out how experimenting at a low cost can help discover the ideal product-market fit, how prompt engineering has become simpler and more accessible, and why the concept of a copilot could potentially make sales reps dramatically more efficient. This one is all about the real-world applications and future possibilities of AI in sales.

00:00 Efficient personalized messaging can be streamlined.

05:53 AI integration expertise leads to exceptional productivity.

07:51 Asana challenges led to creating prompt engineering.

12:49 Advice: Prompt engineering isn't hard, models improved.

15:50 Custom assistant for complex product sales teams.

19:03 Automate meeting prep and build custom AI.

20:10 Asana empowers seamless workflow and user experience.

23:55 Sales development rep and team tools optimization.

27:49 Sales process includes filtering, qualifying, and connecting.

32:20 Sales reps may have AI copilots for sales.

35:35 AI inconsistent but may improve human experience.

36:49 Human vs AI sales implications and curiosity.

Mentions

• Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
• Asana: https://asana.com/
• GPT-4: https://www.openai.com/research/gpt-4
• Hubspot: https://www.hubspot.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.