Ethan Dewaal, an expert in AI-driven sales practices, joins the hosts to discuss how automation is reshaping sales roles. He shares his journey from enhancing productivity at Asana to developing AI tools for efficiency. The conversation covers automating mundane tasks with chatbots, crafting a four-part roadmap for AI implementation, and the potential of AI copilots to revolutionize sales efficiency. Ethan emphasizes the importance of experimenting at a low cost to find ideal solutions and highlights the shift to hyper-personalized communication in sales.