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Alex Collmer, co-founder of VidMob, discusses how the company uses creative intelligence and AI to transform the marketing world. He highlights the importance of businesses giving back through initiatives like VidMob Gives. The podcast also delves into the evolution of VidMob, balancing AI technology with human control in branding, measuring emotional responses in marketing, and the company's dedication to social impact and charity work.

This episode is brought to you by Market. Use AI to chat directly with your marketing and sales channels to get the answers you need to grow your business. Sign-up for Market at https://www.withmarket.ai/.  ——— Ellis was Snapchat’s first writer, building and refining the brand voice and executing it across all channels — from marketing campaigns to press pitches, UX writing, sales narratives, product packaging, and even the receipts from the Spectacles vending machine. Ellis wrote Snapchat’s first TV commercial, and concepted its first global brand campaign, Real friends, solidifying Snapchat’s value proposition to consumers. Ellis was previously at The Verge and Insider where he wrote about the brightest products of the time, like Mailbox, Path, Paper by FiftyThree, VSCO, Tumblr, Foursquare, and more. Since Snap he has worked at The Browser Company and is now bringing his experience across marketing, comms, and design to his newly founded Meaning Company where he is helping founders craft holistic product storytelling that moves culture and drives impact.   Check out what Ellis is building with Meaning and how he’s helping founders they’ll their story. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

Per Sandell, VP of Product Management at Spotify, discusses managing subscription and ads businesses, the power of audio for brands, and innovations accelerating audio growth. Topics include advancements in audio advertising tools, data management challenges, evolving advertising models, RTB ecosystem intricacies, and Spotify's ads business.

Eric Seufert discusses the digital economy, walled gardens winning, EU's battle against big tech, TikTok ban in US. Challenges in digital advertising, AI technologies, walled compounds impact, TikTok regulations, and debate on federal privacy law. Exploration of federal privacy laws, state regulations, and Big Tech influence. Darkpool tool features also discussed.

Founders of Checkmate app discuss the broken online shopping experience, growth to 1M+ users with no paid media, how Gen Z shops differently, rise of micro brands, data-driven targeting in e-commerce, and app recommendations for personalized savings

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Shachar Scott is the VP of Marketing at Meta Reality Labs. She’s led marketing for some of the most transformative businesses in tech including at Apple, Snap, Bumble, and now Meta. Listen to our conversation with Shachar as she discusses augmented and mixed reality, the importance of strong leadership, marketing a brand new industry category, and the importance of mentorship. ———   Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

James and Daniel sit down with Fred Krueger, renowned Bitcoin analyst and someone who has years of experience in tech and on wall street, to chat about the recent surge in the price of Bitcoin. Fred explains why he's so bullish on the Bitcoin, examples in history of what we're witnessing, and what the future holds.  Follow Fred on Twitter: https://twitter.com/dotkrueger   Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this new series we talk to founders that are part of the growing "Snap Mafia", former Snap employees that turned in their corporate badges to become entrepreneurs. These are the inside stories of working at Snap, their journey to become founders, and the companies that they're building to disrupt industries.   Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

Former Google & Meta executive, Rob Leathern, discusses digital data evolution, AI in privacy, and consumer understanding. Topics include data privacy challenges, regulatory contrasts, and enhancing safety with AI. Insightful conversation on navigating privacy laws and balancing data access for developers.

Nick Bell, CEO of Fanatics Live, discusses his career journey from startups to major companies like Snap and Google. He delves into the evolution of media, focusing on the 'Attention Economy' and the future of media businesses. Topics include building a newspaper on Snapchat, innovation in search, and Fanatics' transformation into a multi-threaded business.