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Sunil Rayan, CBO of Moloco and former President of Disney+ Hotstar, on growing to 50M+ subscriber, the convergence of media & digital, and why it all comes down to LTV

Apr 8, 2024

Former President of Disney+ Hotstar and CBO at Moloco, Sunil Rayan, discusses growing to 50M+ subscribers, trends in retail media and CTV, slow adoption of open web by performance advertisers, and the impact of ML in a cookieless future. Conversation covers his career journey, marketing strategies, Moloco's tech foundation, transition to retail media clients, and leveraging machine learning for revenue growth in advertising.

38:09

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Episode guests

Sunil Rayan

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Episode notes

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Quick takeaways

Sunil Rayan's diverse career path showcases success in driving business growth and innovation across various industries.

Maloko's focus on leveraging machine learning to optimize performance advertising and enhance revenue streams for businesses.

Deep dives

Sunil Ryan's Diverse Career Journey

Sunil Ryan's career journey is marked by a diverse and non-traditional path, transitioning from engineering to software development, then focusing on CRM systems and later venturing into business roles. His experience includes significant stints at McKinsey, Google, and Disney, where he played crucial roles in driving business growth and innovation.

Introduction

5min

From Growing Game Subscriptions to Monetization Strategies in Media

22min

Discussion on Moloko's Suite of Offerings and Tech Foundation

6min

Evolution of Client Base from Gaming Advertisers to Retail Media and Streaming: Combining Domain Expertise with Machine Learning for Effective Ad Solutions

4min

Exploring the Use of Machine Learning for Revenue Growth in Advertising

2min

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast. ——— Sunil Rayan is the Chief Business Officer at Moloco, one of the leading mobile DSPs for many years and more recently a leading Retail Media platform and CTV platform. Sunil's background is uniquely fit for Moloco having served as President and Head of Disney+ Hotstar, leadership roles at Google across cloud and mobile app ads, and at McKinsey where he helped dozens of technology companies. Our conversation touches on Sunil's path from consulting, to digital, to media, and now ML serving all of those industries. He also discusses the trends in retail media and CTV, why performance advertisers are slow to adopt the open web, and how ML will help in a cookieless future. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

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