

Sunil Rayan, CBO of Moloco and former President of Disney+ Hotstar, on growing to 50M+ subscriber, the convergence of media & digital, and why it all comes down to LTV
Apr 8, 2024
Former President of Disney+ Hotstar and CBO at Moloco, Sunil Rayan, discusses growing to 50M+ subscribers, trends in retail media and CTV, slow adoption of open web by performance advertisers, and the impact of ML in a cookieless future. Conversation covers his career journey, marketing strategies, Moloco's tech foundation, transition to retail media clients, and leveraging machine learning for revenue growth in advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
From Growing Game Subscriptions to Monetization Strategies in Media
04:38 • 22min
Discussion on Moloko's Suite of Offerings and Tech Foundation
26:18 • 6min
Evolution of Client Base from Gaming Advertisers to Retail Media and Streaming: Combining Domain Expertise with Machine Learning for Effective Ad Solutions
32:12 • 4min
Exploring the Use of Machine Learning for Revenue Growth in Advertising
36:40 • 2min