Exploring the Use of Machine Learning for Revenue Growth in Advertising

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Sunil Rayan is the Chief Business Officer at Moloco, one of the leading mobile DSPs for many years and more recently a leading Retail Media platform and CTV platform. Sunil's background is uniquely fit for Moloco having served as President and Head of Disney+ Hotstar, leadership roles at Google across cloud and mobile app ads, and at McKinsey where he helped dozens of technology companies. Our conversation touches on Sunil's path from consulting, to digital, to media, and now ML serving all of those industries. He also discusses the trends in retail media and CTV, why performance advertisers are slow to adopt the open web, and how ML will help in a cookieless future.  ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!