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Sunil Rayan, CBO of Moloco and former President of Disney+ Hotstar, on growing to 50M+ subscriber, the convergence of media & digital, and why it all comes down to LTV

ADSN

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Evolution of Client Base from Gaming Advertisers to Retail Media and Streaming: Combining Domain Expertise with Machine Learning for Effective Ad Solutions

Exploring the transition from gaming advertisers to retail media clients, this chapter emphasizes the fusion of domain expertise and machine learning in creating successful ad solutions. It discusses the intricacies of developing ML models for ads compared to search algorithms and the value of educating clients for optimizing ad tech stacks.

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